Andrea Terzigni
Consumer Insights - Innovation - New Product Development
- Role
- Consumer Insights Manager at Worthington Enterprises
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
Experience
Consumer Insights Manager
Dec 2023 — Present · Columbus, OH, US
Worthington Enterprises is the former Worthington Industries, which separated its Steel Processing business in December 2023.Actively collaborate with industrial design, engineering, brand and marketing teams.Experience designing and conducting research across both qualitative and quantitative methods, including IDIs, focus groups, concept testing, brand health tracking, A & Us, segmentations, price/package/positioning tests.
Education
University of Dayton
BS Business Administration, Marketing, MIS
1997 — 2001
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