Andrea Mathis

About Andrea Mathis

I am a graduate of the Louisiana State University College of Humanities and Social…

Experience

1. Referral Marketing & Fulfillment

   US Fertility

   May 2022 — Present

   Craft compelling marketing materials for the network of US Fertility brands, ensuring brand consistency and audience engagement.Implement and leverage AI tools to streamline content creation and project management processes, improving turnaround time and resource allocation.Send weekly email updates to Sales teams summarizing the status of all marketing materials in production, fostering transparency and alignment across departments.Create, implement and manage a standardized process for the sales team to submit marketing requests, improving efficiency, supporting prioritization and ensuring timely, trackable fulfillment.Develop and produce targeted educational content and marketing materials for healthcare providers, equipping them with the tools needed to better understand, communicate, and refer fertility treatment options within practices.Deliver monthly field marketing kits to Sales teams and managers tailored to territory needs, enhancing local brand presence.Create and run campaigns aligned to territory needs in support of field marketing goals for lead and pipeline creation.Oversee content development and fulfillment of print and digital marketing collateral for provider outreach.Oversee and coordinate onsite needs for tradeshows and hosted events including content, merch/swag and pre- and post-event marketing activities.Maintain accurate referral lists and manage timely distribution of materials via email and direct mail.Collaborate with sales to come up with ideas for campaigns, webinars, events and other initiatives designed to engage customers and prospects.Use data insights from customer feedback and market trends to adjust marketing strategy in partnership with Sales.Compile and present quarterly performance reports tracking key metrics such as referring provider impressions, email open and click-through rates, and lead generation performance to evaluate campaign effectiveness and guide strategic marketing decisions.