Andrea Powers
Consultative Selling | Value Driven Outcomes | Thought Leader |CPG Subject Matter Expert
- Role
- Global Account Director at Mediafly
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Andrea Powers
I\'m passionate about bringing brands to market in the most efficient, thoughtful and effective way. As a 20 year CPG veteran, I\'ve had experience with both large household brands and emerging start ups. I\'ve had a front-row seat to both success and missteps in market due the disconnect between decisions made at HQ and execution the field. I care deeply about closing this gap for my clients, leveraging people, process, and technology.When data-driven insights, product innovation, customer strategy, and execution in the field come together, magic happens. Investment and strategy in all these areas come together, meeting the ultimate needs of the consumer.
Experience
Global Account Director
Apr 2023 — Present · Detroit, MI, US
Education
Miami University
BS, Business (Marketing major, MIS minor)
1995 — 1999
Skills
- Ac Nielsen
- Customer Marketing
- Customer Insight
- Sales Management
- Spectra
- Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Trade Marketing
- Consumer Products
- National Accounts
- Fmcg
- Nielsen
- Iri
- Forecasting
- Competitive Analysis
- Business Development
- Grocery
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