Andrea Mangini

About Andrea Mangini

Experienced Marketing and Product Management Professional | Consumer Packaged Goods…

Experience

1. Brand and Education Manager

   Designs for Health

   Jan 2023 — Present

   Podcast Production: Spearhead the production of the company podcast, managing all aspects from guest booking to aligning content with marketing themes.• Educational Webinars & Virtual Events: Organize and produce monthly educational webinars and virtual events, driving content creation and event execution to ensure alignment with business objectives.• Learning Management System (LMS) & eLearning: Oversee the company’s LMS and eLearning platforms, handling continuing education accreditation, content development, and metrics analysis to enhance learning outcomes.• Marketing and Branding: Create and distribute marketing materials and brand assets tailored for various practitioner and specialty channels, including Pharmacy and Sport Coaches, enhancing brand visibility and market reach.• Partnerships & Collaborations: Collaborate with external organizations to develop and implement educational initiatives, such as coordinating speakers and hosting webinars.• Scientific Advisory Board Management: Manage the engagement and speaking engagements of the Scientific Advisory Board, facilitating expert contributions to company initiatives.• Special Projects: Lead specialty educational projects like Tek Talks, Learning Collectives, and Virtual Open Houses, positioning the company as an educational leader in the nutritional supplement industry.• Strategic Planning & Market Research: Engage in trend analysis and market research to guide strategic planning and brand positioning, ensuring the company remains at the forefront of industry developments.• Goal-Oriented Leadership: Focus on making Designs for Health the go-to educational resource for practitioners, contributing significantly to the industry’s knowledge base and best practices.

Education

• University of Massachusetts Amherst

  Bachelor of Arts - BA

  1999 — 2003

Skills

• Competitive Analysis
• Trade Shows
• Copywriting
• Pricing Strategy
• Product Launch
• Brand Development
• Customer Service
• Sales Promotion
• Marketing Communications
• Facebook
• Html
• Market Analysis
• Product Marketing
• Sales Presentations
• Merchandising
• Social Networking
• Sales
• Pds
• Event Planning
• Management
• Product Management
• Product Development
• Internet Media
• B2b Marketing
• Powerpoint
• Forecasting
• Product Design
• Windows
• Copy Editing
• Marketing
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Direct Marketing
• Marketing Strategy
• Requirements Analysis
• Retail Marketing
• Advertising
• Social Media