Andrea Green

Media Strategist @Helen Gertrude

Rochester, NY, US

Planning- Working with cross-functional teams inclusive of creative, media and data, to develop best-in-class campaign strategies that achieve client business objectives- Using native platforms and third-party research tools to develop comprehensive media plans on all major and emerging social networks- Maintaining knowledge of client’s business, goals and KPIs.Activation-Working with native social ad managers and third-party media buying tools to execute paid media campaigns (social, search, and programmatic)- Implement and manage website tracking, including site tagging and analytics- Managing and overseeing campaign performance and budgets- Providing continuous optimization to maximize efficiency and effectiveness of paid media campaigns- Executing at any stage of the media process- Maintaining an understanding of program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings)Analysis- Developing and presenting client-facing performance reports, providing actionable insights to stakeholders on a scheduled or ad hoc basisOrganizational-Working closely with team leads & directors to train media strategists and coordinators as needed-Participating in new business projects-Becoming an expert in Helen + Gertrude offerings and core values-Maintaining understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together-Providing proactive thought leadership and innovation for Helen + Gertrude and its clients-Seeking feedback from peers and management on ways to improve individual performance and grow overall Helen + Gertrude business.

Rochester Institute of Technology - Saunders College of Business

Bachelor's degree, New Media Marketing

Monroe Community College

Associate's degree, Business Administration and Management, General