Andrea Burgoa
Higher Education Marketing Manager - Ed Tech - Product Marketing - Funnel Management - Market Development - Webinars, Events & Conferences - Playbook Strategy, Development and Execution
- Role
- Course Adoption Marketing Manager at American Psychological Association
- Location
- Chattanooga, US
- LinkedIn followers
- 500 followers
About Andrea Burgoa
15 years of Professional Sales & Marketing Experience in a variety of industries…
Experience
Course Adoption Marketing Manager
American Psychological Association
Mar 2023 — Present
As the Course Adoptions Marketing Manager for APA Publishing I am responsible for marketing our higher education course solutions for instructors in the US and Canada. These products include all APA course books and courseware products including PsycLearn, Academic Writer and Mastering APA Style. I am responsible for creating multi-channel campaigns that integrate tactics like webinars, surveys, email, landing pages, social media and search to fill a funnel and guide prospects from awareness to adoption.
Education
Vanderbilt University
Bachelor's
2006 — 2010
Skills
- Consultative Selling
- Sales
- Sales Management
- Leadership
- Budgets
- Direct Mail
- Sales Process
- Targeted Advertising
- Advertising
- Advertising Sales
- SEO
- Cold Calling
- B2b
- Direct Marketing
- Small Business
- Marketing Communications
- Sales Operations
- Customer Retention
- Customer Service
- Selling
- Account Management
- Needs Analysis
- Social Media Marketing
- Marketing
- Marketing Strategy
- Training
- New Business Development
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