Andrea Sanders

About Andrea Sanders

Strategic, hands-on B2B marketer. Passionate about sustainability, eCommerce, and health/wellness.I’ve worked with growing startups and global corporations. My mission is to help companies that are doing good in the world to grow. I Have: Helped scale a growing cleantech startup from Series B to Series E to public in a $608M deal‍ Doubled content-driven demo requests from 60 to 120+ per quarter at a SaaS healthtech startup Driven 50% of new business pipeline through content programs In 1 year, added 120 new opportunities & $80M in pipeline through inbound marketing Managed a weekly podcast with over 1,600 monthly downloads & grew monthly listeners from 300 to 500‍ Launched a monthly webinar series that consistently attracted 300+ registrants with 50% attendance Managed an active Facebook community of 1,800 business owners

Experience

1. Product Marketing Manager

   ShipperHQ

   Mar 2024 — Present · Austin, TX, US

   Develop product positioning and GTM strategies for ShipperHQ, a B2B SaaS platform trusted by ecommerce stores+ Build a deep understanding of the Ideal Customer Profile (ICP), buyer personas, and competitive landscape through market research, strategic interviews, surveys, and analysis+ Craft compelling messaging to tell the brand story and effectively differentiate from competitors+ Manage the end-to-end strategy, execution, and measurement of product launch GTM campaigns+Partner with sales, CS, and product to deliver sales enablement materials and trainings that drive customer acquisition and account growth+Develop mid-funnel and bottom-funnel content such as product demos, whitepapers, buyer guides, and case studies to support the buyer journey and accelerate sales

Education

• Cornell University

  B.S., Communication with a focus in Environment, Science, and Health

• School for International Training

  Australia: Sustainability and Environmental Action

Skills

• Corporate Social Responsibility
• Press Releases
• Strategic Planning
• Blogging
• Research
• Energy
• Event Planning
• Editing
• Qualitative Research
• Critical Thinking
• Writing
• Sustainability
• Demand Generation
• Public Speaking
• Crm
• Social Networking
• Energy Storage
• Public Relations
• Strategy
• Sustainable Energy
• Content Marketing
• Solar Pv
• Project Management
• Microsoft Office
• Marketing
• Smart Grid
• Leadership
• Cleantech
• Teamwork
• Marketing Communications
• Renewable Energy
• Social Media
• Powerpoint
• Management
• Marketing Strategy