Andrea Luhtanen

Chief Executive Officer @Haworth Marketing Media

Minneapolis, MN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 1995 — Present

Chief Executive Officer @Haworth Marketing Media

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Minneapolis, MN, US

Andrea Luhtanen has risen through the ranks at Haworth*, a Minneapolis-based advertising firm, holding key leadership roles including VP-Marketing Services, EVP-General Manager, and President before stepping into her current role as CEO. Under her leadership, Haworth has grown into one of the nation\'s most respected independent media companies. She played a pivotal role in transitioning Haworth into an employee-owned (ESOP) structure, fostering a strong ownership culture among employees. Additionally, Andrea was instrumental in evolving the company’s business model for the future, guiding the formation of Haworth’s partnership with WPP as a minority investor.*Haworth Marketing + Media was established under new management in 1995; prior to that, the company was known as The Haworth Group which is where Andrea got her start in the media business.

SKILLS

AdvertisingMedia StrategyMarketing StrategyMarketingDigital MarketingInteractive MarketingOnline AdvertisingStrategyLeadershipMedia BuyingDigital StrategyDigital MediaPublic SpeakingPublishingIntegrated MarketingMedia PlanningMarketing ResearchSocial Media MarketingMobile MarketingAdvertising Sales

ABOUT ANDREA LUHTANEN

A few years ago, during a panel discussion, I was asked how I got into this business. I…

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Andrea Luhtanen — Chief Executive Officer at Haworth Marketing Media in Minneapolis, MN, US | Unifers