Andrea Lucido
Assistant Manager, Corporate Events & Experiences @General Motors
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WORK HISTORY
Assistant Manager, Corporate Events & Experiences @General Motors
Detroit, MI, US
Design and implement exceptional, industry-leading customer experiences at GM Live, GM World, and Buick, GMC, and Cadillac auto shows.• Enhance brand visibility through targeted, on-brand initiatives within the GM Live space, collaborating with internal and external partners to ensure effective strategy and messaging.• Oversee GM Live facility operations to guarantee the flawless execution of meetings, events and broadcast activities• Manage and maintain the GM Live event schedule, leading weekly meetings with key stakeholders to ensure alignment and clear communication of all initiatives• Oversee vehicle displays and content, collaborating closely with brand teams and vehicle coordination• Support corporate, cross-divisional events including SEMA, NADA, Concours d ’Elegance, Fleet and Commercial shows, and other special projects• Budget management for GM World and Corporate Experiential platforms, focusing on expense tracking, invoice review, and auditing processes
EDUCATION
Oakland University
Bachelor of Science, Human Resources
Oakland University
Bachelor of Science (BS), HR Training and Development
SKILLS
ABOUT ANDREA LUCIDO
Accomplished Marketing and Communications professional with a diverse background in managing and executing integrated programs. Recognized for keen attention to detail and strong processes. Proven ability to lead dynamic teams and collaborate effectively with agency partners. A dedicated team player who fosters a collaborative culture, with extensive experience engaging with senior leadership.
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