Andrea Lecci
Marketing Manager Life Science & Cosmetic @Antares Vision Group Life Science
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WORK HISTORY
Marketing Manager Life Science & Cosmetic @Antares Vision Group Life Science
Brescia, IT
Responsible for defining and executing the marketing strategy in alignment with the General Manager and the Business Area. Key activities include:Development of the marketing plan in coordination with the GM and business stakeholdersBudget ownership and performance monitoringCoordination of a cross-country team, including resources based in international subsidiariesClose collaboration with R&D for product development initiativesMarket and competitor analysis to support strategic decisionsEditorial planning and content strategyOperational marketing: brochures, website management, digital campaigns, print advertisingCreation and promotion of case historiesCRM management and optimizationLead generation analysis and conversion trackingPlanning and execution of trade shows and corporate events
EDUCATION
Università degli Studi di Milano
Bachelor's degree, Economics
SKILLS
ABOUT ANDREA LECCI
Marketing Manager | Business Development | International Sales | New products launch | Industrial components | Sectors: HVAC, Automotive, Medical, Engineering, Domotic, E-Mobility, Building automation, Factory Automation
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