Andrea L. Larson

About Andrea L. Larson

With over 30 years of comprehensive experience in the hospitality industry, I bring deep…

Experience

1. Senior Sales Executive

   JW Marriott

   Nov 2015 — Present

   Responsible for contracting and closing group/convention business with 301+ guest rooms on peak night; successfully executing segment strategies by targeting current and new high value Corporate accounts. I handle Corporate accounts in the Mid-West region (16 states) to include MT, CO, WY, ND, SD, NE, KS, OK, MS, IA, MN, WI, IL, IN, MI, OH and Canada West.•Vertical Market: Affinity/Specialty covering the entire United States 101+ on peak night. •Analyzes data and reporting to gain understanding of historical vs. current trends resulting in effective sales strategies and targets.•Partners with the Visit Palm Springs CVB, Marriott US Account Sales and National Group Sales teams to expand business opportunities and generate maximum revenue potential for the Resort.•Develops new, innovative marketing tactics to attract new clients and increase Resort visibility.•Implements the JW Marriott brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence and luxury throughout each client experience.*Works remotely from Seattle, Washington Our stunning Resort is part of Marriott\'s Convention and Resort Network. Our Resort has 884 luxury rooms and square feet of flexible event space. Our full Resort $90M renovation is now complete! Come visit us and \"Find your Oasis\" in Greater Palm Springs!#desertplayground #haveitall I look forward to seeing you in our little slice of heaven soon!

Education

• University of Washington

  Executive Development Program

• College of the Desert

  Coachella Valley Hospitality & Tourism Ambassador - TEAM Greater Palm Springs

  2024

• Western Washington University

  Business Administration

• Lake Washington Institute of Technology

  Hotel Services and Operations

Skills

• Hospitality Management
• Lodging
• Banquet Operations
• Trade Shows
• Smerf
• Catering
• Food & Beverage
• Hotels
• Group Development
• Event Planning
• Meeting Planning
• Total Account Management
• Budgeting
• Front Office
• Management
• Convention Services
• Resorts
• Customer Satisfaction
• Account Management
• Revenue Analysis
• Tourism
• Hospitality
• Banquets
• Sales
• Yield Management
• Hotel Management
• Leadership
• Budgets
• Hospitality Industry