Andrea Keiner Trum
Head of Global Brand Content @Syniverse
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WORK HISTORY
Head of Global Brand Content @Syniverse
Currently leading the global activation of a new B2B brand strategy, including positioning, voice, and visual identity. I oversee the transformation of syniverse.com into a high-performing, lead-generating platform and manage a multidisciplinary team across creative, content, editorial, and experiential functions. I’ve built net-new content strategy frameworks, value propositions for products and partnerships—including with Oracle, Adobe, and Meta—and am reimagining the full buyers journey from web to sales. I also established creative and content excellence across all channels, integrating AI standards into modern marketing practices.
EDUCATION
University of Delaware
Bachelor of Arts (BA), Arts, History, Education
Cornell University
Marketing for Business Leaders Certification, Masters Level Cert
Neilson Norman Group
UX Certification
SKILLS
ABOUT ANDREA KEINER TRUM
A global leader in brand, content, and creative strategy with over 20 years of experience…
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