Andrea Keiner Trum
Brand, Content & Creative Executive | Strategic Storyteller
- Role
- Head of Global Brand Content at Syniverse
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Andrea Keiner Trum
A global leader in brand, content, and creative strategy with over 20 years of experience…
Experience
Head of Global Brand Content
Jan 2023 — Present
Currently leading the global activation of a new B2B brand strategy, including positioning, voice, and visual identity. I oversee the transformation of syniverse.com into a high-performing, lead-generating platform and manage a multidisciplinary team across creative, content, editorial, and experiential functions. I’ve built net-new content strategy frameworks, value propositions for products and partnerships—including with Oracle, Adobe, and Meta—and am reimagining the full buyers journey from web to sales. I also established creative and content excellence across all channels, integrating AI standards into modern marketing practices.
Education
University of Delaware
Bachelor of Arts (BA), Arts, History, Education
1993 — 1998
Cornell University
Marketing for Business Leaders Certification, Masters Level Cert
2012 — 2012
Neilson Norman Group
UX Certification
2019 — 2019
Skills
- Quarkxpress
- Management
- Adobe Creative Suite
- Web Design
- Adobe Creative Cloud
- Digital Marketing
- Direct Mail
- Baking
- Brand Management
- Marketing Strategy
- Art Direction
- Brochures
- Integrated Marketing
- Creative Strategy
- Leadership
- Brand Awareness
- Photography
- Brand Development
- Trail Running
- Concept Development
- Art
- Mood Boards
- Corporate Branding
- Logo Design
- Wireframing
- Graphic Design
- Marketing Communications
- Illustrator
- Branding & Identity
- Typography
- Indesign
- UI
- Corporate Identity
- Microsoft Office
- Designs
- Heavy Lifting
- Social Media
- Market Research
- Strategy
- Competitive Analysis
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