Andrea Katz

About Andrea Katz

Andrea is Ideon Agency\'s Chief Brand Officer — a visionary brand strategist, lover of ideas and founder of Ideon, a NYC branding consultancy. Leveraging 20 years of experience in branding and marketing, she has ignited smart, bold and fresh brands for corporations, non-profits, agencies and the public sector. Andrea’s brand insights originate from her work in diverse industries spanning automotive, beauty and consumer goods; to education, financial services and healthcare; and to media, retail, and technology. She uses her passionate curiosity and deep intellect to spark new ideas, highlight vibrant strategy possibilities and power creative customer solutions that fuel brand growth. Tell Andrea when you need a full soup-to-nuts rebranding initiative, or when your brand campaigns need more smart thinking and pizzazz to make them unforgettable. Andrea can help your business expand and your brand mean more. Ask for a fresh branding or marketing perspective, across these services: 1. LEARN services to identify your brand opportunity: Brand Audit, Market Research, Trend Analysis, Customer Segmentation, Brand Equity, Brand Strategy. PLAN services to define your brand strategy and create the experiences: Brand Positioning, Brand Architecture, Naming, Verbal Identity, Visual Design, Messaging & Voice. LIVE services to take your brand live: Brand Training, Go-To-Market, Digital and Social, Content Strategy, Brand Innovation, Brand Consulting.Where does your brand need to grow? Ask Andrea for fresh ideas and new perspectives. Ideon is WHERE BRANDS GROW.

Experience

1. Chief Brand Officer

   Ideon Agency

   Jan 2008 — Present · New York, NY, US

Education

• Columbia University

  MS, Urban Planning

  1982 — 1984

• University of the Witwatersrand

  BA, Political Science and History

  1979 — 1982

Skills

• Marketing
• Mobile Marketing
• Crm
• Research
• Digital Strategy
• Market Research
• Strategic Communications
• Strategy
• Brand Management
• Marketing Strategy
• Audience Segmentation
• Consulting
• Customer Insight
• Management
• Innovation
• Positioning
• Branding
• Leadership
• Brand Architecture
• Product Launch
• Creative Direction
• Brand Development
• Customer Relationship Management (Crm)
• Corporate Identity
• Product Naming
• Corporate Branding
• Design
• Integrated Marketing
• Business Strategy