Andrea Jones
Director of Global Brand Sponsorships & Experiential Marketing
- Role
- Director of Global Brand Sponsorships & Experiential Marketing at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrea Jones
Expertise in Advertising, Promotions and Partnership Marketing; Proficient in analyzing data and consumer trends to plan, develop and execute effective marketing programs; Personal experience in people development. Possess strong interpersonal and communication skills as well as proven creativity. Highly successful in making quick, effective decisions and developing relationships at all levels of an organization
Experience
Director of Global Brand Sponsorships & Experiential Marketing
Oct 2022 — Present
Oversee the comprehensive global strategy for the AmEx portfolio of sports partnerships across NFL, NBA, NHL and MLS teams and venues to maximize brand and business impact- Maximize and leverage the NBA/WNBA global league partnerships to create best in class sponsorship and marketing experiences for both card members and prospects - Lead a team of talented professionals that manage marquee partnerships with sports leagues, teams and venues in order to help grow and develop their careers-Negotiate multi-million dollar new and renewed partnerships that maximize value for the brand and the business while driving key KPIs-Collaborate with a robust set of internal and external stakeholders to ensure alignment and proper execution
Education
University of North Texas
Bachelor of Arts (BA), Journalism--Marketing
1992 — 1997
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