Andrea Guerrero Cruz

Senior Program Manager @Amazon

NY, US

Leader and driver of key initiatives that move the business forward. Responsible for identifying gaps, design scalable solutions, and build tight plans that have alignment across stakeholders. This involves gathering and understanding technical and business requirements, documenting and creating hand-off points. Proficient at breaking down complex projects into manageable tasks with clear milestones and deadlines-Design and launch new programs for internal and/or external customers for the Amazon Advertising Product team-Improve existing workflows and processes through automation and simplification-Drive adoption of existing programs and own the necessary marketing and guidelines to onboard users to new programs-Actively engage with partner teams (Engineering, Design, Client Services, Operations) to ensure projects deliver the best results-Resolve issues by identifying and working with the correct team, outline problem statement, and proposing solutions-Manage and support multiple products across the organization-Establish and track goals, metrics, and indicators for success-Collaborate with Product Managers, Technical Program Managers, Visual Designers, and developers to execute on beta ad products. Incubate new ad products by understanding product’s vision, and driving early acceptance testing-Standardize, document and train teams on procedures.

Tecnológico de Monterrey

Licenciatura, Marketing