Andrea Gould
Director, Client Development @Groupe Clarins
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WORK HISTORY
Director, Client Development @Groupe Clarins
Own U.S. customer growth and retention strategy, leading lifecycle marketing, CRM, loyalty, and high-touch engagement across digital and in-person channels.• Drive revenue through data-led lifecycle programs, activating priority segments via email, SMS, events, and relationship marketing to increase repeat purchase and CLTV.• Partner cross-functionally with Marketing, Retail, CX, IT, Analytics, and external agencies to improve acquisition efficiency, engagement, retention, churn, and NPS.• Translate customer data into executive-level insights that inform investment decisions, roadmap prioritization, and go-to-market strategy.• Manage and mentor one direct report, setting priorities, performance expectations, and strategic direction.
EDUCATION
Universitat Oberta de Catalunya
Master's Degree, Digital Marketing
Université Jean Moulin (Lyon III)
(Study abroad 10 month program), Marketing/Marketing Management, General
Universitat Pompeu Fabra
Bachelor of Science (BSc), International Business & Economics
SKILLS
ABOUT ANDREA GOULD
Customer growth and retention leader with 10+ years of experience owning lifecycle strategy, CRM, and loyalty for global consumer brands in the U.S. market. I operate at the intersection of data, customer experience, and revenue—driving repeat purchase, retention, and long-term customer value.I’ve led end-to-end customer strategies across acquisition, onboarding, retention, and reactivation, partnering cross-functionally with Marketing, Retail, CX, IT, Analytics, and external agencies to deliver scalable, data-driven programs.Known for translating complex customer data into clear executive insights, I help organizations prioritize investment, improve customer economics, and build loyalty at scale. I’m especially effective in remote, fast-moving environments where clarity, ownership, and execution matter.Expertise: Customer Growth & Retention · Lifecycle Strategy · CRM & Loyalty · CLTV · Revenue-Adjacent Strategy · Omni-Channel CX · Executive Stakeholder Leadership
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