Andrea Gould
Director, Customer Growth & Retention | CRM, Lifecycle & Loyalty Strategy | Revenue-Adjacent Leader
- Role
- Director, Client Development at Groupe Clarins
- Location
- Westfield, NJ, US
- LinkedIn followers
- 500 followers
About Andrea Gould
Customer growth and retention leader with 10+ years of experience owning lifecycle strategy, CRM, and loyalty for global consumer brands in the U.S. market. I operate at the intersection of data, customer experience, and revenue—driving repeat purchase, retention, and long-term customer value.I’ve led end-to-end customer strategies across acquisition, onboarding, retention, and reactivation, partnering cross-functionally with Marketing, Retail, CX, IT, Analytics, and external agencies to deliver scalable, data-driven programs.Known for translating complex customer data into clear executive insights, I help organizations prioritize investment, improve customer economics, and build loyalty at scale. I’m especially effective in remote, fast-moving environments where clarity, ownership, and execution matter.Expertise: Customer Growth & Retention · Lifecycle Strategy · CRM & Loyalty · CLTV · Revenue-Adjacent Strategy · Omni-Channel CX · Executive Stakeholder Leadership
Experience
Director, Client Development
Jan 2024 — Present
Own U.S. customer growth and retention strategy, leading lifecycle marketing, CRM, loyalty, and high-touch engagement across digital and in-person channels.• Drive revenue through data-led lifecycle programs, activating priority segments via email, SMS, events, and relationship marketing to increase repeat purchase and CLTV.• Partner cross-functionally with Marketing, Retail, CX, IT, Analytics, and external agencies to improve acquisition efficiency, engagement, retention, churn, and NPS.• Translate customer data into executive-level insights that inform investment decisions, roadmap prioritization, and go-to-market strategy.• Manage and mentor one direct report, setting priorities, performance expectations, and strategic direction.
Education
Universitat Oberta de Catalunya
Master's Degree, Digital Marketing
2017 — 2019
Université Jean Moulin (Lyon III)
(Study abroad 10 month program), Marketing/Marketing Management, General
2011 — 2012
Universitat Pompeu Fabra
Bachelor of Science (BSc), International Business & Economics
2009 — 2013
Skills
- Brand Development
- Web Content
- Event Planning
- French
- Corporate Communications
- Business Strategy
- Microsoft Office
- Marketing Communications
- Team Leadership
- Blogging
- Market Research
- SEO
- Marketing Pour Petites Entreprises
- Pay Per Click (Ppc)
- Marketing
- Strategy
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Search Engine Optimization (SEO)
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