Andrea Gonzalez Poleo

About Andrea Gonzalez Poleo

Marketing and communications professional with a Bachelor\'s in Communication, a Master’s in Strategic Planning, and a Postgraduate in Digital Marketing. I specialize in strategy, project management, and analytical thinking, with a strong focus on delivering impactful marketing solutions. Skilled at building lasting client relationships, I combine creative and data-driven approaches to drive brand success and customer loyalty. Proactive and adaptable, I’m always eager to learn and grow in dynamic environments.

Experience

1. Marketing Specialist

   Shoma Group

   Jan 2024 — Present · Miami, FL, US

   Leading marketing efforts for a high-traffic food hall, focusing on developing and executing comprehensive marketing strategies to drive customer engagement, including coordinating events, promotions, and seasonal specials.Playing a key role in planning and managing live events, vendor collaborations, and food hall activities that enhance the customer experience and increase foot traffic. Additionally, I oversee influencer marketing campaigns, collaborating with local influencers to boost brand visibility. I also manage the marketing budget for this account, ensuring the efficient execution of campaigns in alignment with business goals.While working closely with cross-functional teams, I ensure smooth operations and strong collaboration. I report directly to both the Manager of the Department and the President of the Organization.Key responsibilities include- Leading strategy development for events, promotions, and seasonal campaigns- Managing the budget and allocating resources effectively- Coordinating food hall happenings, including special events and holiday celebrations- Collaborating with vendors and partners to enhance the customer experience- Tracking KPIs and optimizing marketing performance through detailed reporting- Coordinating with cross-functional teams to align marketing strategies with business objectives

Education

• Universitat Autònoma de Barcelona

  Master's degree, Strategic Planning in Advertising and Public Relations

  2017 — 2018

• EAE Business School

  Postgraduate Degree, Digital Marketing and E-commerce

  2019 — 2021

• Universidad Monteávila

  Bachelor's degree, Mass Communications / Media Studies

  2011 — 2016