Andrea Giacoia
Senior Solution Advisor @Merkle
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WORK HISTORY
Senior Solution Advisor @Merkle
Supporting the Solutions Director with the development of solutions programs- Pitch Merkle solutions in pre-sales meetings to prospective clients, effectively communicating value propositions and strategic benefits- Participate in and manage RFP proposals, coordinating input and efforts from various business units to deliver comprehensive and compelling proposals- Managing the day-to-day activities of solutions development initiatives- Assisting in the creation and execution of solutions roadmaps, including MVPs and multi-year iterations- Leading program management for solutions development initiatives and coordinating cross-functional SME councils- Conducting research on business, industry, and market trends - Synthesizing market intelligence and trend data to understand solution buyers and identify opportunities- Performing SWOT analysis of competitive capabilities and solution offerings- Developing and co-leading design-thinking workshops with internal and external stakeholders- Creating and maintaining a central repository of solutions collateral materials, case studies, and best practice documents- Sourcing case studies and content for business cases to support solutions development and sales narratives- Collaborating with new business development, corporate communications, and demand generation teams to manage promotional initiatives for the solutions portfolio.
EDUCATION
Sapienza Università di Roma
Bachelor's degree, Business Administration and Management, General
Budapest University of Economics and Business
Master's degree, Business Administration and Management, General
INSEAD
Innovation in the Age of Disruption, Strategic Innovation
Sapienza Università di Roma
Master‘s Degree, Now; Business Management; Economics
SKILLS
ABOUT ANDREA GIACOIA
As a Lead Solution Advisor, I focus on developing and refining Martech (Marketing Technology) solutions (CDP, AI & Machine Learning for Marketing Personalization & Measurement, Marketing Automation, CX, Data & Identity), providing strategic support directly to the Sales Chief Officer and Solutions Director in defining clear value propositions for clients. I collaborate with cross-functional teams to lead pre-sales efforts, solution initiatives, and proposal development, leveraging market insights and competitive analysis to drive growth in Merkle’s solutions portfolio. I previously worked as a strategy consultant with a passion for innovation and a strong expertise in blockchain and Artificial Intelligence. With a master\'s degree in Business Management and Economics from Sapienza University of Rome and a certificate in Business Strategy and Innovation Management from INSEAD, I have a solid academic background and a global perspective.In my role as a Strategy Senior Consultant, I supported C-level executives of leading companies in the telco, banking, and fintech sectors, delivering strategic insights and recommendations for digital transformation projects. My team led and developed the first Italian sandbox project for data sharing in the KYC process based on blockchain, executed digital transformation projects for major banking groups and insurance companies, and set up a new digital bank with a focus on operating model design and change management. I also founded Hibernium, a blockchain startup that monitors the temperature of thermosensitive products through IoT and smart contracts, where I developed the business and financial model, presented it to investors, and established partnerships with academic institutions. My core competencies include structured thinking, strategic management, market analysis, value proposition, business case development, design thinking, and web3 knowledge. I am always eager to learn new skills and technologies and to explore new opportunities for innovation and growth.
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