Andrea Franzen

About Andrea Franzen

Dynamic leader with over 20 years of experience specializing in product strategy and product management, merchandising, brand marketing, integrated marketing and project management for industry-leading global brands. Creative and analytical, with a keen ability to identify consumer insights, market trends and strong design. An engaging and energetic team member, with an excellent sense for collaboration and influence to get results by instilling vision, trust, motivation, and focus. Most recently, I was a Vice President at MIiR and part of their global leadership team, driving strategies for the creative and product creation teams. Before joining MiiR, I led brand strategy, marketing and product creation for Graypants - a lighting design and architecture studio. For ASICS, I managed a team of product managers and merchandisers building market-right product for EMEA and creating compelling regional assortments. Prior to that, I led global product creation as a senior product manager with Brooks, and served as brand manager/product manager in the launch of an experimental private label brand for REI. Also with REI, I drove analysis, testing and incremental sales through direct marketing program management. Additionally, as a project manager working on behalf of several renowned advertising agencies, I managed integrated brand campaigns for the likes of: T-Mobile, Seattle Art Museum, and Washington State Lottery. SPECIALTIES:+ Leadership, amplifying the unique talents within a team while cultivating a culture of empowerment + Strategy, seeing the bigger picture and setting the vision for the broader team+ Understanding the consumer experience and translating consumer insights, competitive landscape, trends and innovation into compelling products + Influential, with a keen ability to connect with a diverse range of team members and talents, and the ability to bring people along in my ideas in a productive way, including executive leadership+ Product Management for multiple categories: Footwear, Apparel, Camping Gear and Furniture, Lighting and Drinkware – driving creation and product roadmapping, from concept through production and go-to-market+ Project and Program Management, with over 9 years of experience driving integrated advertising campaigns, including A/B testing in broadcast, digital, radio and print+ Forecasting and life-cycle management+ Eye for design and strong creative intuition + Excellent verbal and written communication skills, specifically: confident and energetic presentations

Experience

1. Sr Manager, Creative Content Development

   Amazon

   Sep 2025 — Present · Seattle, WA, US

Education

• College of Saint Benedict/St. John's University

  BA, Computer Science

Skills

• Product Development
• Creative Strategy
• Digital Media
• Advertising
• Email Marketing
• Social Media Marketing
• Interactive Marketing
• Online Advertising
• Digital Strategy
• Project Management
• Digital Marketing
• Sem
• Integrated Marketing
• User Experience
• Marketing Strategy