Andrea Ferdinando Ciccarelli
Digital Planning & Delivery Executive @Publicis Groupe
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WORK HISTORY
Digital Planning & Delivery Executive @Publicis Groupe
Roma, IT
In my current role, I manage paid media and social campaigns across Google, YouTube, Meta, TikTok and direct publishers for the EUW region, handling multi-million € monthly budgets. I work daily with DV360, CM360, Google Ads, Meta Business Manager, TikTok Business Manager, Google Analytics, Adobe Analytics, and IAS, to track performance, optimize campaigns, and deliver actionable insights.I translate global briefs into regional strategies, optimizing media mix, pacing, and ad formats to achieve results such as +0.30% CTR,+10% VTR, and +30% lead generation.Key highlights:• Designed and delivered brand lift studies and actionable insights to guide client decision-making.• Mentored junior planners on campaign activation and reporting.• Trained client marketing teams on digital activation workflows, sharing insights and best practices to shape future campaigns.
EDUCATION
Università degli Studi di Napoli Federico II
Bachelor's degree
24ORE Business School
Master
Sapienza Università di Roma
Master of Science - MS
ABOUT ANDREA FERDINANDO CICCARELLI
Data-driven marketing professional with +3 years of experience, specializing in FMCG and entertainment. Developing digital marketing strategies and managing monthly budgets exceeding for clients such as Ferrero, Barilla, Sony Pictures and McDonald\'s. Passionate about marketing and branding, with a focus on leveraging analytical insights to drive measurable brand value. Selected as top 25 young talents in Publicis Groupe 2025. Holds a Post Graduate Master in Marketing Management, Communication & Digital Strategy from 24Ore Business School and a Master of Science in Marketing Psychology (110/110 First Class Honours) from the University of Rome, La Sapienza.
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