Andrea Ellis

About Andrea Ellis

Experienced product marketing professional with a background in the healthcare and technology industries. I develop and drive marketing strategy to attack sales opportunities through integrated campaigns that lead the buyer through the sales journey or meet them where they are along the way. My expertise includes strategic planning and simplifying complex market initiatives.

Experience

1. Product Marketing Specialist, Team Lead

   Quest Analytics®,LLC

   Jan 2026 — Present

   Own the product marketing strategy and execution for several products, managing multiple concurrent launches and lifecycle initiatives.• Accountable for achieving measurable business outcomes, including revenue growth and customer adoption targets.• Conduct thorough market research to understand customer needs, preferences, and pain points; analyze market trends, competitive offerings, and customer feedback to identify opportunities and develop effective messaging.• Collaborate with Product Management to define and refine product packaging strategies that clearly articulate value propositions for different customer segments. Develop messaging and positioning for bundled offerings, tiers, and solution packages to maximize adoption and differentiation in the market.• Architect and execute comprehensive go-to-market plans for new product launches and feature releases. • Monitor and analyze the competitive landscape and use this information to understand market and how product offerings can be differentiated. • Oversee the organization, maintenance, and optimization of the CRM system, supporting business needs for sales, client services and RFP.•Create high-impact marketing materials and collateral to support all sales and marketing efforts. Collaborate with demand generation and digital teams to amplify reach.•Design and deliver sales enablement programs that equip sales and client-facing teams with the necessary tools, training and knowledge about the products and packages. Create playbooks, battlecards, pitch decks and training sessions. •Manage the operations of the channel partner program, including onboarding, communications, resource coordination and performance tracking.•Track key performance indicators to assess the success of marketing efforts andmake data-drive decisions for future improvements in messaging, positioning, and targeting.

Education

• Northwest Missouri State University

  Bachelor of Science - BS

  1997