Andrea Ohlssen Durossette

About Andrea Ohlssen Durossette

I’ve built my career at the intersection of visual storytelling and e-commerce execution, spanning merchandising, design, and digital marketing. I bring a hands-on, detail-driven approach to shaping customer journeys—translating creative ideas into clear, conversion-minded experiences that support brand growth.

Experience

1. Director of Site Merchandising & Marketing

   Stella & Dot

   Jun 2022 — Present · San Francisco, CA, US

   Maintain brand voice and seasonal perspective through trend curation, product highlights, and assortment stories, ensuring the highest creative standards. Drive Stella & Dot\'s growth by optimizing and managing site and digital channels to create a premier eCommerce funnel and brand experience across all stages of the customer lifecycle. Oversee daily business operations, including product launches, email marketing, digital campaigns, and cross-functional collaboration to set, track, and improve KPIs.Develop marketing strategies and plans in alignment with weekly, monthly, and annual business goals, incorporating promotional and merchandising priorities.Drive eCommerce growth through effective sales planning, merchandise buying, inventory management, allocation, and strategy execution.Identify and implement new apps and initiatives within Shopify for cross-merchandising, enhancing the customer experience, and increasing AOV and UPT.Analyze sales data and web analytics to optimize product presentation, site navigation, search functionality, cross-marketing, and overall site improvements.Monitor the live site daily for category navigation issues and opportunities, ensuring product accuracy and alignment.Lead product launches and site updates in collaboration with the marketing team.Track product life cycles to ensure efficient sell-through of non-restocking items.Manage brand style creation, including styling, casting, trend videos, and creative concepts.Direct creative teams on design and layout to maintain a consistently fresh and engaging site.Partner with digital agencies to drive growth across all paid channels and manage the social media intern to accelerate organic social and influencer campaigns.Lead strategy and content planning for all campaign emails.Successfully launched the first subscription box, resulted in driving recurring revenue, ensuring a strong MMU, IMU, and a gross margin of 75%.

Education

• San Francisco State University

  Bachelor's degree, Apparel Design and Merchamdising

  2008 — 2010

• City College of San Francisco

  Associates of Arts Degree, Business

  2005 — 2007