Andrea de Donato
Head of Loyalty & Crm @MARIONNAUD
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WORK HISTORY
Head of Loyalty & Crm @MARIONNAUD
Management of CRM, harmonization and alignment into a new unified Loyalty Program for Marionnaud Group• Project Management for the launch of the new program across all aspects (financial, legal, commercial, communication, IT & Digital, marketing automation) in each market• Definition of CRM strategy and local adaptation in various Marionnaud markets, coordinating and managing an international team• Budget definition, KPI tracking, and reporting
EDUCATION
Università Cattolica del Sacro Cuore
Laurea Magistrale in Management per l'Impresa, Economia aziendale/manageriale
Liceo Scientifico Vittorio Veneto
Diploma di Scuola Secondaria Superiore
ABOUT ANDREA DE DONATO
Marketing & CRM Leader | Driving Business GrowthI design strategies that turn shoppers into loyal fans, building lasting connections across Marionnaud’s 700 stores in Europe and online. Skills & Value I Bring Loyalty that Drives Growth – Led CRM strategies that increased LFL sales, retention and NPS, turning one-time buyers into lifelong customers. Omnichannel Marketing Communication – Integrated online & offline touchpoints, strong and concrete Marketing Campaigns, building effective customer journeys. Customer-Centric & Data-Driven – Expert in managing big data, Oracle Siebel, and Adobe Campaign, helping brands better understand their target audiences and personalize communications, improving click rate, engagement, conversion and CLV. Digital Growth & CRM Integration – Launched and scaled our digital sales channels, driving it to €10M+, by embedding digital tools into our Loyalty program and enhancing recruiting new customers, personalization and retention.🤝 Reliable, Ethical & Data-Driven Leadership – I believe in science, transparency, and teamwork, building strategies that serve both the business and the customers with integrity.The key to WIN? Understand our customers, engage them authentically, and make every interaction count.
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