Andrea Cardenas
Digital Media Buyer @Publicis Groupe
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WORK HISTORY
Digital Media Buyer @Publicis Groupe
Торонто, ON, CA
Manage and understand buying parameters for each assigned clientDevelop, maintain, and oversee digital media buying guides for each clientSupport digital media evaluations in collaboration with strategy and planning teamsCoordinate with digital media vendors to launch campaigns, manage reporting, and conduct post-buy analysisManage contracts and insertion orders (IOs)Input and manage digital media buys in Prisma/DDSActualize media spending and assist with financial reconciliationSupport invoice clearing and ensure timely updates and accuracy
EDUCATION
Universidad Francisco de Paula Santander
Bussiness administration
CESA
Digital marketing, Marketing
EAE Business School
Master in Marketing and Sales, Marketing
Lambton College
Financial Planning & Wealth Management
ABOUT ANDREA CARDENAS
Professional in Business administration with a master\'s degree in marketing direction and commercial management with excellent interpersonal relationships and ability to work in a team with experience leading categories from the marketing area. Experience focused on sales budget compliance, margins, pricing strategies, go to market according to traditional and modern distribution channels, new product development, knowledge in trade marketing intertwining marketing strategies with execution in store. Management of BTL and ATL agencies and digital strategy.
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