Andrea Butler
Senior E-Commerce professional with expertise in site merchandising, SEO optimizations, and digital marketing
- Role
- Site Merchandising Manager Ii at Walmart
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrea Butler
A strategic and results-driven merchandising manager and e-commerce professional with diverse expertise in site merchandising, SEO optimization, category management, marketing research, and digital marketing. Proven capabilities in leveraging data-driven insights to enhance customer experience, increase engagement, and drive revenue growth. Consistently identifies forward-thinking solutions that resolve issues, improve efficiency, and support business objectives. Leverages exceptional communication, organizational, and problem-solving skills to achieve goals. Serves as a key contributor to the success of the organization.
Experience
Site Merchandising Manager Ii
Jan 2021 — Present
Spearheaded end-to-end site experience strategies for $800M digital business, increasing GMV by 26% year-over-year.• Developed playbook and streamlined geotargeted homepage placements for environmental events, doubling click-through rates against benchmarks.• Educated and guided teams as Hardlines SBU Search Lead, enhancing search-related initiatives and communication.• Created and presented category performance insights in executive forums, driving data-informed decision-making.• Supervised digital associate merchant and merchant development program participants, fostering professional growth.
Education
Rahway High School
High School Diploma
2004 — 2008
Temple University - Fox School of Business and Management
BBA
2008 — 2012
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