Andrea Belletti

Head of Customer Data & Activation @Bitbang

Team Activities:\\\\n\\\\n- CDP (Customer Data Platform) for the data collection, analysis and data activation. Full support for implementation strategy, offline and online data collection, Identity Management, Audience analysis and segmentation, Data activation of different channels, KPI definition and monitoring, ongoing Optimization of all the phases\\\\n\\\\n- DMP (Data Management Platform) for the data collection, analysis and data activation. Full support from the first implementation and offline and online data collection to the Audience analysis and segmentation to the data activation of marketing activities\\\\n\\\\n- Attribution Modeling tools and analysis, from the first touchpoint to conversions. It allows to save on media spending and to increase conversions by highlighting the profitable channels\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n