Andrea Badino
Founder • VP Product & Design at Zenlist (acquired by Realtor.com) • Now building Product @RDC Next
- Role
- Senior Director of Product at Realtor.com
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Andrea Badino
Product builder. Scaled Zenlist from zero to national real estate adoption, then led product through a successful acquisition by Realtor.com in 2025.I’m currently focused on ensuring long-term product continuity and integration at Move.I\'ve lead product strategy, execution, and growth at Zenlist—scaling the platform from early-stage concept to a nationally adopted solution used by agents and clients across 40+ MLS markets.I’ve built and scaled the product portfolio and go-to-market model that took Zenlist from zero to multi-million dollar ARR, delivering- 95%+ customer retention and <0.2% churn, among the best in class for B2B SaaS- Industry-leading weekly active usage and market penetration in key regions- Multiple market-defining products, including Zenlist Collaboration, Front-End of Choice, and Lender- Scaled distribution, including MLS-integrated freemium-to-enterprise models- Data infrastructure expansion supporting nationwide MLS coverage- End-to-end analytics ownership, driving data-informed product and growth decisions- Design leadership across web and mobile, including Zenlist’s design systemI operate at the intersection of product, data, design, and go-to-market—building high-impact teams and delivering outcomes that scale.
Experience
Senior Director of Product
Jul 2025 — Present
Currently focused on post-acquisition integration following the successful sale of Zenlist to Realtor.com in July 2025.Overseeing product strategy alignment, architecture integration, and phased decommissioning across mobile and web platforms, ensuring Zenlist’s product value and user experience are preserved within RDC’s national ecosystem.
Education
Universitat Autònoma de Barcelona
Master's degree, Art Direction
2009 — 2011
Università degli Studi di Udine
Bachelor's degree, Art Direction
2006 — 2009
Skills
- Interactive Advertising
- Strategic Planning
- Digital Strategy
- Advertising
- Creative Strategy
- Brand Development
- Editing
- Social Media
- Graphic Design
- Branding & Identity
- Digital Marketing
- Photoshop
- Project Coordination
- Marketing
- Art Direction
- Business Strategy
- Content Strategy
- Marketing Strategy
- Management
- Logo Design
- Pitch Development
- Entrepreneurship
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