Andrea Spahr
Global Project Finance Solutions | Client Development | Corporate Trust & Agency
- Role
- Senior Vice President at Wilmington Trust
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Andrea Spahr
A senior relationship marketer and proven team leader with close to 20 years experience…
Experience
Senior Vice President
Mar 2022 — Present · Wilmington, DE, US
SENIOR RELATIONSHIP MARKETING MANAGER, CORPORATE TRUSTM & T Bank & Wilmington Trust, Wilmington, DE (2021-current)Lead the marketing strategy development, execution and lead generation for Wilmington Trust’s Global Corporate Trust business. Set OKRs/KPIs and effectively deploy $1.5M budget to drive revenue for US and European product lines, and support business and technology transformation initiatives through external communications and change management support. Recent Key Results-$3.0M+ in qualified leads in 2022 generated across 6 product lines through content, conference, website optimization and digital strategy.$600K in new fee income sourced from marketing in 2023-Led marketing communications that helped to successfully convert wealth accounts and 124 retirement plans (~$1M in revenue) from Peoples United Bank to Wilmington Trust-Developed updated brand positioning & messaging for corporate trust business and 4 of its key product lines, through UX and client journey approach-Launched enhanced website experiences for 3 product lines to optimize lead gen-Created first ever marketing strategy for European business in support of 5 year growth plan: Account Based Marketing program (ABM), media/SME training, content development, website optimization, LinkedIn drop campaign. Launching in 2024-Drove new solution for customization of marketing materials leveraging Seismic platform, in support of requirement to mitigate risk while not impeding sales.
Education
University of Delaware
BS, Biology w/ minor in Spanish
1994 — 1998
University of Delaware
MPA, Public Administration and Nonprofit Leadership
2000 — 2002
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