Andre Siegrist

About Andre Siegrist

Hello, I’m Andre!I’m a strategic marketing leader with a proven track record of building go-to-market strategies that drive revenue growth, market adoption, and long-term brand value. I specialize in connecting product innovation to clear, differentiated messaging that resonates with buyers, empowers sales teams, and accelerates pipeline performance.Throughout my career, I’ve led product marketing, GTM execution, and integrated marketing initiatives across the full product lifecycle—from market research and positioning to launch, demand generation, and optimization. I partner closely with product management, sales, customer success, and executive leadership to ensure alignment between business objectives, customer needs, and measurable outcomes.My core expertise includes product positioning and messaging, competitive analysis, market and customer insights, pricing and packaging support, and launch strategy, supported by data-driven decision making. I’ve built and executed marketing strategies that strengthen brand authority, improve conversion across the funnel, and enable sales teams with clear value propositions, enablement assets, and buyer-focused narratives.I bring a balance of strategic leadership and hands-on execution, with experience across:• Product Marketing Strategy & Go-To-Market (GTM)• Competitive Intelligence & Market Analysis• Marketing Leadership & Cross-Functional Collaboration• Messaging, Positioning & Value Proposition Development• Brand Strategy & Content Marketing• Demand Generation & Performance Marketing• Customer Segmentation, Personas & Journey MappingWhat sets me apart is my ability to translate complex products into compelling stories that drive action—combining analytical rigor with creative storytelling to improve engagement, adoption, and customer loyalty. I’m comfortable operating at both the strategic and tactical levels, scaling marketing programs while continuously optimizing for ROI and business impact.I’m always open to connecting with others who are passionate about building strong products and bringing them to market effectively. If you\'re looking for a strategic marketing partner with experience in go-to-market strategy, product positioning, demand generation, and cross-functional leadership—I’d welcome the conversation. Let’s connect and explore how thoughtful product marketing and data-driven strategy can drive meaningful business growth.

Experience

1. Product Marketing Manager

   Net at Work

   Apr 2024 — Present · New York, NY, US

   Driving go-to-market strategy and brand awareness for Acumatica ERP, a leading cloud-based business management solution. I lead the development and execution of integrated marketing campaigns that fuel growth, increase product adoption, and drive demand across key verticals. From content creation and messaging to competitive positioning and sales enablement, I work cross-functionally to bring compelling ERP stories to life.With a focus on data-driven decision-making, I continuously optimize campaign performance and use customer insights to refine our messaging and engagement strategies. Passionate about B2B tech, I thrive at the intersection of product, sales, and marketing—building scalable strategies that move the needle.Core focus areas: Product marketing strategy B2B demand generation GTM planning & execution ERP software positioning Content marketing & storytelling Market segmentation & analysis Cross-functional collaboration Customer journey mapping Sales enablement tools Data-driven marketing optimization

Education

• Penn State University

  Bachelor of Science - B.S.