Andre Lalande

About Andre Lalande

SUMMARYA CE industry veteran who brings over 20 years of maximizing product sales, increasing profitability and driving market share growth, and having launched several award-winning products and solutions such as Lutron\'s RadioRA2 and HomeWorksQS lighting control systems, URC\'s Total Control and MXHomePro product lines, Philips\' Pronto and LCOS/FlatTV/Ambilight solutions.SALESMr Lalande takes a simple and straight-forward approach to penetrating new strategic markets, building brand awareness, and expanding global footprints, which has allowed him to deliver impressive sales and profit growth in every role throughout his professional career.MARKETINGWith a talent for innovation and creative thinking, Mr Lalande has been instrumental in the development of numerous unique, go-to-market programs and initiatives, including D&H\'s B2B Custom Electronics master distributor program, URC\'s entry into the Cable/MSO home automation solutions space, etc. Mr Lalande also managed Lutron\'s Home Systems marcom unit (included writers, graphic designers, event staff and product marketing managers) as well as Lutron\'s 6 experience centers located throughout the globe.GLOBAL REACH & COMMUNITYCanadian-born and fluently bilingual (French/English), Mr. Lalande has traveled extensively, gaining a first-hand knowledge of the different global markets and their cultures, and creating a worldwide network of talented business associates, colleagues and friends. Recognized by CEDIA and the CTA as a Subject Matter Expert on Digital Lifestyle / Smart Home and IoT solutions. Mr Lalande has also served on multiple committees and industry boards, notably the CTA Accessories Division, TechHome and Leadership Teams.Specialties: Business Development - Product Launch - Consumer Electronics - Corporate Alliances - Marketing - Brand Development - Domestic & Global Sales Strategy - Dealer Acquisition-Retention - Training & Education - Leadership - New Market Penetration and Expansion

Experience

1. Sr Vice President of Sales - Onity & Supra

   Honeywell Technologies

   Jun 2024 — Present · US

Education

• McGill University

  Master of Business Administration - MBA, International Business - Marketing

• University of Waterloo

  BMath, Joint Honors Mathematics, Bus Admin / Comp Sci

Skills

• Sales Operations
• New Business Development
• Channel
• Product Marketing
• Account Management
• Business Management
• Product Strategy
• Telecommunications
• Product Development
• P&L Management
• Strategy Development
• Consumer Electronics
• Channel Marketing
• Management
• Team Building
• Contract Negotiations
• Market Planning
• Go-to-Market Strategy
• Business Strategy
• Competitive Analysis
• Start-Ups
• International Business
• International Sales
• Multi-Channel Marketing
• Product Lifecycle Management
• Global Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Key Account Management
• Product Management
• Trade Shows
• P&L
• Strategic Partnerships
• Solution Selling
• Business Planning
• Strategic Planning
• Consumer Products
• Product Life Cycle Management
• Channel Management
• Sales Management