Andras Szabadi

About Andras Szabadi

I’m a global marketing and communications leader with 15+ years of experience helping ideas reach global audiences. I’m currently Global Marketing Director at the BCG Henderson Institute, BCG’s think tank, working at the intersection of strategy and thought leadership.Over the years, I’ve built and scaled integrated marketing ecosystems across content, digital, events, PR, and executive visibility. My work has supported hundreds of thought leadership publications and campaigns, including collaborations with outlets such as Harvard Business Review, MIT Sloan Management Review, Fortune, and TED. I enjoy partnering closely with senior leaders, researchers, and cross-functional teams to turn complex ideas into clear, engaging narratives for C-suite audiences.Before BCG, I led marketing and communications for a leading independent investment bank in Hungary, gaining hands-on experience in brand building, media relations, and crisis communications.

Experience

1. Global Marketing Director

   Bcg Institute

   Jan 2024 — Present · New York, NY, US

Education

• Pázmány Péter Katolikus Egyetem

  Bachelor of Arts (B.A.), Communication and Media Studies

  2007 — 2012

Skills

• Reputation Management
• Corporate Communications
• International Media
• Marketing Strategy
• Strategic Public Relations Planning
• Online Reputation Management
• Digital Strategy
• Crisis Communications
• Social Media Integration
• Communications Planning
• Financial Communications
• International Relations
• Investment Banking
• Corporate Social Responsibility
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Digital Marketing
• Corporate Social Media
• Marketing Management
• Press Relations
• Social Media Measurement
• Social Media Marketing
• Media Buying
• Online Communications
• New Media
• Press Releases
• Digital Media
• Business Communications
• Social Media
• Stock Exchange