Andina Anderson
Senior Executive | Strategic Leadership | FinTech | Wealth Management | Private Markets
- Role
- Managing Director, Digital Solutions and Head of Ria Blueprint at Cetera Financial Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andina Anderson
In her role at Cetera, Andina oversees strategic growth across Cetera’s rapidly scaling segment of affiliates’ Registered Investment Adviser (RIA) firms, driving integrated growth campaigns, partnering with marketing and product teams, and delivering KPIs tied to recruiting, asset growth, and long-term retention. She also represents Cetera’s RIA strategy at industry events and across key advisor communities.Andina has been in the financial services space for over 20 years, with a deep focus on platform sales, relationship management and enterprise advisor solutions. Andina’s recent leadership roles include serving as Managing Director at Envestnet and head of Tamarac, where she led advisor and enterprise engagement strategies across the RIA channel for over 17 years, followed by Chief Customer Officer in the private market space with financial services firm Juniper Square.Andina is a graduate of the University of Washington Foster School of Business and earned her MBA from the University of Adelaide, Australia.
Experience
Managing Director, Digital Solutions and Head of Ria Blueprint
May 2025 — Present
About Cetera Financial Group: “Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms are members FINRA / SIPC. Located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Education
University of Adelaide
Master of Business Administration - MBA
2004 — 2005
Skills
- Software Implementation
- Securities
- Asset Allocation
- Mutual Funds
- Portfolio Management
- Investments
- C#
- Electronic Trading
- Investment Management
- Investment Advisory
- Strategic Financial Planning
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