Rochelle Carr

About Rochelle Carr

CREATIVES GOTTA CREATEI’m Rochelle Weiner Carr, an independent senior designer helping small businesses and nonprofits communicate clearly through smart and accessible branding, print, and digital design.I’m the owner and creative director of Andiamo Creative, a virtual studio where I lead design projects and collaborate with trusted specialists in copywriting, web development, SEO, and digital communications—offering clients a steady, experienced creative partner without the agency overhead.I’m also the artist behind Ro Carr Studio, my surface pattern design brand, creating original artwork for fabric, wallpaper, stationery, and manufactured products. This illustration-driven practice informs much of my client work, bringing custom visuals and distinctive personality into branding and marketing materials—without sacrificing clarity or usability.My strength as a designer lies in creating effective, targeted, and accessible design. I develop brand identities, print collateral, and WordPress websites with accessibility in mind from the start—considering readability, color contrast, structure, navigation, and real-world use. When illustration is part of the solution, I create it myself, blending hand-drawn and digital techniques to support each brand’s message while keeping content inclusive and easy to engage with.If you’re looking for an experienced designer who values clarity, accessibility, and thoughtful execution—and who’s collaborative, dependable, and refreshingly low-drama—let’s talk.

Experience

1. Owner and Creative Director

   Andiamo Creative

   Feb 1998 — Present · Chicago, IL, US

   Focus on providing branding campaigns for small to mid-size companies, including corporate identities, branding packages, creative illustration, printed collateral, ad campaigns, email campaigns and custom websites.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts (B.A.), Fine and Studio Arts, minor in Art History

  1986 — 1992

Skills

• Blogging
• Encaustic
• Watercolor Artist
• Art Direction
• Newsletters
• Creative Direction
• Art
• Adobe Photoshop
• Email Marketing
• Image Editing
• Packaging
• Social Networking
• Social Media Marketing
• Logo Design
• Adobe Creative Suite
• Corporate Identity
• Adobe Illustrator
• Graphic Design
• Wordpress Design
• Illustration
• Wordpress
• Graphics
• Indesign
• Brochures
• Typography
• Web Development
• Advertising
• Website Development
• Copywriting
• Web Design
• Fine Art
• Print Design
• Social Media