Matt Anderson

About Matt Anderson

A highly motivated Trust & Safety professional with over 10 years of experience, he thrives in fast-paced environments by leveraging strong analytical and communication skills. This allows him to foster collaboration across cross-functional teams and navigate stakeholder pressure effectively. Fueled by a passion for online safety, he demonstrates expertise in identifying and mitigating online threats through proactive crisis communication and social media intelligence. Additionally, he excels at developing effective content moderation strategies and building inclusive online communities.

Experience

1. Technical Account Manager

   Hootsuite

   Nov 2024 — Present · Vancouver, BC, CA

   Manage a $10M enterprise portfolio across Government, Finance, Medical, CPG, and Airline verticals, serving as a technical advisor to detect and mitigate emergent threats within client information ecosystems.• Architect bespoke Professional Services (ProServ) packages in collaboration with pre-sales teams, delivering technical recommendations on implementation tiers and service hours to consistently hit quarterly revenue targets.• Lead complex post-sales implementation for Talkwalker, driving user adoption within 30 days to secure long-term renewals and identifying strategic upsell opportunities based on client PMP (Protect, Measure, Promote) framework.• Drive cross-functional innovation as a primary UX stakeholder, performing pre-deployment testing for trend detection, LLM Insights and automated threat monitoring to enable immediate client value and platform scalability.• Engineer complex software and API integrations to bridge social intelligence data with Business Intelligence platforms like PowerBI, providing stakeholders with transparent data overviews for critical decision-making.• Scale client onboarding by providing strategic oversight for external implementation partners, refining project management processes and leveraging partner networks as a force multiplier for business growth.• Develop proactive crisis and risk intelligence frameworks with Solutions Engineering teams, integrating real-time alerts to empower media relations teams in neutralizing misinformation attacks.

Education

• University of Wisconsin-Whitewater

  Bachelor of Arts, Communications; an emphasis in Public Relations. Minor: Recreation & Leisure

  2006 — 2010

Skills

• Event Management
• Negotiation
• Sales
• Social Media
• Content Writing
• Microsoft Excel
• Marketing
• Event Planning
• Customer Service
• Social Networking
• Social Media Marketing
• Online Reputation Management
• Public Relations
• Web Site Production
• Marketing Communications
• Inventory Management