Hannah Anderson
Design Manager // Designer // Fitness Instructor
- Role
- Design Manager at Lively Root
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Hannah Anderson
Brand designer and strategist helping purpose-driven companies build identity systems and…
Experience
Design Manager
Jun 2025 — Present · CA, US
As Design Manager at Lively Root, I lead the brand’s creative direction across all touch points—bringing strategy, storytelling, and design together to elevate how we connect with our community. From digital campaigns to visual identity systems, I ensure everything we put out into the world reflects our brand\'s mission: to inspire people to create greener spaces.Responsibilities include:Developing and overseeing brand identity, visual direction, and creative strategyDesigning and executing marketing materials across digital, print, packaging, and socialLeading the redesign and relaunch of the Lively Root website, including UX/UICollaborating cross-functionally with growth, product, and content teams to align visuals with business goalsManaging timelines, deliverables, and external creatives when neededChampioning a consistent and elevated brand experience at every touchpointRecent projects include a full brand refresh—new logo, color palette, typography, packaging, and a fully redesigned website launched in 2025.
Education
Santa Cruz High School
High School Diploma
2010 — 2014
Cabrillo College
Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Graphic Communication
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