Andersom Cattoni
Marketing Strategist, Innovation Leader and Business Developer
- Role
- Senior Global Business Development Manager at Novonesis
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Andersom Cattoni
Marketing professional with 23 years of experience in B2C and B2B companies, such as Bunge and Novozymes, acting in all activities of marketing: Strategy, Product, Brand, Price, Advertising, Research and Competitive Intelligence.Responsible for leveraging financial and competitive results of categories/business (Revenue, Margin and EBITDA), promoting value-added innovations for brands and developing new opportunities for market penetration. Always managing high performance teams and coordinating projects of all complexities and sizes.I performed several strategic projects, structured marketing and market intelligence areas and processes, launched new products, carried out advertising and promotional campaigns, managed the financial and commercial performance of categories, coordinated numerous market researches, monitoring of trends and market/competition mappings using several tools like Nielsen, Mintel, Euromonitor, etc.I am a result-oriented professional, with strategic vision and focused on innovation and people and project managment. As personal characteristics, I highlight my interpersonal, negotiating and high analytical skills, hands-on, good communication, commitment, transparency and integrity.Degree in Advertising and Business Administration, with a specialization in Business Administration Fluent English (immersion held in Oxford, UK).
Experience
Senior Global Business Development Manager
Jul 2024 — Present
Responsible for the global development of the enzymatic solutions for Degumming and Vegetable Oil Pretreatment for Renewable Diesel, Biodiesel and Food applications.
Education
Pontifícia Universidade Católica do Paraná
Especialization, Business Management
2003 — 2004
NEXT MBA
Master of Business Administration - MBA, Marketing Director
Pontifícia Universidade Católica do Paraná
Bachelor's degree, Advertising / Marketing
1999 — 2002
Universidade Federal do Paraná
Bachelor's degree, Business Administration
2000 — 2005
Skills
- Competitive Analysis
- Market Intelligence
- Innovation
- Pesquisas De Mercado
- Strategy
- Strategic Planning
- Planejamento Empresarial
- Cross-Functional Team Leadership
- Marketing Strategy
- Planejamento Estratégico
- Business Planning
- Market Research
- Fmcg
- Análises De Mercado
- People Management
- Gestão
- Leadership
- Researches
- Market Planning
- Negociação
- Consumer Understanding
- Segmentação De Mercado
- Planejamento De Mercado
- Marketing
- Sales
- Project Planning
- Consumer Insights
- Branding
- Negotiation
- Marketing Management
- Market Analysis
- Trade Marketing
- Communication
- Management
- Product Innovation
- Estratégia
- Estratégias De Marketing
- Crm
- Forecasting
- Product Launch
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