Alexis Anderson

About Alexis Anderson

With a decade of specialization in digital marketing and strategic communications, my career is marked by leading content strategies that drive organic growth at 2U. My expertise lies in SEO, content marketing, and managing cross-functional teams to produce impactful digital content across various platforms.At 2U, leadership and collaboration are cornerstones of my approach, ensuring that every piece of content aligns with our organic marketing goals. We\'ve fostered partnerships and cultivated team success through data-driven strategies, a testament to my commitment to excellence and the pursuit of meaningful work in the digital communications landscape.Take a look at my portfolio: https://tinyurl.com/248shh5e

Experience

1. Partner Referral Marketing Lead

   2U

   Jan 2023 — Present

   Implements content production strategies that support key organic goals and initiatives for 2U’s platform assets. Leads a team of content specialists who support effective and efficient execution of content strategies and ensure success of team initiatives. Accountable for overall project success and makes recommendations to support scalable content production across platform sites. Works closely with SEO to ensure content outputs align with organic strategy, using data and insights to measure and communicate performance.

Education

• The George Washington University

  Certificate, Strategic Communications

  2021 — 2021

• Delaware State University

  Bachelor of Arts (B.A.), Mass Communications/Public Relations

  2010 — 2014

• The George Washington University

  Master’s Degree, Strategic Public Relations

  2015 — 2017

• University of California, Davis - Graduate School of Management

  Certificate, Organizational Leadership

  2019 — 2019