Anderson dos Passos

WORK HISTORY

EDUCATION

ABOUT ANDERSON DOS PASSOS

Marketing Leader | Multi-Channel Strategy | Product Launches | Growth & Demand GenerationExperienced marketing professional specializing in multi-channel digital strategy, product positioning, sales enablement, and content marketing. I’ve built and executed campaigns that drive engagement and revenue, leveraging SEO, e-mail, live virtual events, ABM, and paid media to reach the right audience at the right time.Currently, as a Global Marketing Campaigns Manager at Imprivata, I lead strategic initiatives to optimize marketing spend, increase brand awareness, and accelerate pipeline growth across healthcare and commercial markets. I thrive in fast-paced environments where I can combine data-driven insights, creativity, and cross-functional collaboration to achieve business goals. Core Skills: Multi-Channel Campaign Execution (E-mail, social, web, paid advertising, live and virtual events) Product Launch & Market Expansion Strategies Sales Enablement & Stakeholder Management Content Creation & Brand StorytellingBeyond marketing, I’m passionate about challenging myself in the White Mountains of NH, where I’ve learned valuable lessons that shape my approach to work: Resilience fuels success: Whether summiting a peak or leading a complex campaign, I believe perseverance leads to the most rewarding accomplishments. Preparation is key: Just as a well-packed bag is essential for a long hike, thorough planning and strategy drive successful marketing outcomes. Pacing matters: In both endurance sports and professional projects, a steady, calculated approach ensures long-term success.I’m always eager to collaborate, learn, and push boundaries—whether in marketing or on the trail. Let’s connect!