Jay Andersen
Digital Marketing | Brand Strategy | Social Media
- Role
- Digital Marketing Specialist at Valmont Industries, Inc.
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Jay Andersen
Utilizing data and analytics to drive a competitive digital marketing strategy that effectively communicates our brand and core values in a creative and impactful way. I am an Alumni of the University of Nebraska at Omaha and the CBA Scholars Academy working in the field of Global Marketing and Communications. I work at Valmont Industries as a Digital Marketing Specialist. I embrace my five Gallup strengths- empathy, woo, developer, positivity and restorative-to create innovative solutions and ideas. I am passionate about traveling and have been to 15 countries, and counting!
Experience
Digital Marketing Specialist
Mar 2022 — Present · Omaha, NE, US
Development and implementation of a comprehensive social marketing strategy for Valmont, Valley and Valmont Solar social media accounts. • Planning, implementing, and monitoring marketing, branding, and advertising activities in order to improve the brand’s image, increase stakeholder engagement and recruit new talent within digital platforms. • Strategized on company branding and evolving the marketing messages to better represent the company mission and values. • Collaborate with global cross-functional teams to ensure integration of objectives, strategy, and execution of social media. • Develop holistic brand & awareness strategy on digital platforms for new and emerging company initiatives. • Leverage insights and analytics to deepen understanding of followers and integrate into marketing messaging and programs. • Manage one direct report.
Education
University of Central Lancashire
Study Abroad
2019 — 2020
University of Nebraska at Omaha
Bachelor's degree, Marketing and Mananagment, 3.87
2016 — 2020
Papillion Lavista High School
4.43
2012 — 2016
University of Nebraska at Omaha
Master's degree, Communications, 3.79
2020 — 2022
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