Anders Bergstrom

About Anders Bergstrom

I\'ve just completed an unprecedented 21 year run at Deckers Brands, one of the most dynamic and powerful companies in the world of footwear - and consumer brands broadly speaking. Over the course of that time, I grew from an entry level Marketing Coordinator to my most recent post as the VP and Global GM of the Teva Footwear brand. Throughout my tenure at Deckers I was a central contributor and leader during 2 separate eras of astronomical growth and organizational transformation. Between 2002 and 2011, UGG grew from $36m to just short of $1bn, and our small team built one of the most enduring and essential brands in the history of the industry. In my next capacity as Director of Strategy Development, we acquired a very small but compelling running brand called HOKA, and built a broad and insightful consumer strategy for the brand that enabled to mass adoption that we see today.In 2017 I took over the Teva brand as its Global General Manager. Teva at that time was in some distress, and as a result of my leadership Teva built an authentic and resilient brand that resonates powerfully with youth in the outdoors, built and managed a healthy marketplace, and delivered 5 years of all time high revenue and profitability - adding $100m of revenue to the top line, and returning Teva to its rightful place as champions of category.Throughout my career, I\'ve anchored my leadership around a few critical traits - insightful strategies and clear communication, inspiring and attentive team leadership, and a culture of collective achievement and results orientation that draws people together around a common objective.

Experience

1. Chief Brand Officer

   Calico Ai

   May 2025 — Present · Toronto, ON, CA

   At Calico, I contribute to brand strategy and product vision at a pivotal time for global supply chains. My mission is to elevate the role of sourcing and the product creation process in building resilient, competitive consumer brands—and to position Calico as the AI-powered sourcing co-pilot of the future.Calico is reinventing the $2.5T global sourcing industry by helping consumer brands design manufacturable products, source smarter, and navigate supply volatility with confidence. Our platform uses AI to bridge the gap between design and production, enabling brands to move faster, reduce costs, and improve supply chain resilience.Key Focus Areas:Shaping Calico’s product vision through a brand-centric lensChampioning sourcing innovation as a strategic driver of brand valueBuilding awareness and trust in AI-powered sourcing and product creation solutionsHelping consumer brands navigate global risk through flexible production networks and new ways of workingScaling brand and GTM strategies during a period of rapid company growth

Education

• VCU Brandcenter

  New Model Creative Director, Advertising

  2013

• UC Santa Barbara

  Bachelor of Arts (B.A.), Philosophy

  1995 — 2000

Skills

• Social Media Marketing
• Online Advertising
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Marketing
• Email Marketing
• Brand Development
• Strategic Partnerships
• New Business Development
• Footwear
• Creative Direction
• Product Marketing
• Marketing Communications
• E-Commerce
• Market Research