David Anderman
Product Marketing Leader | B2B SaaS | Go to Market Strategy and Execution | Fintech
- Role
- Director of Product Marketing, Investments at Workiva
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About David Anderman
Driven, creative marketing expert with Stanford MBA and consistent record of launching and growing B2B SaaS products. Dynamic business leader known for driving growth, building high-performing teams and executing superior go-to-market strategies. Experience in product marketing, full-stack marketing and product management. I have built the product marketing function at multiple organizations, with a focus on delivering meaningful business results.
Experience
Director of Product Marketing, Investments
Oct 2025 — Present · Philadelphia, PA, US
Education
University of Puget Sound
BA, Business, Political Science
Stanford University Graduate School of Business
Master of Business Administration - MBA
Skills
- Software as a Service (Saas)
- Business Development
- Negotiation
- Management
- Business
- Sales
- New Business Creation
- Leadership
- Sales Channel Management
- Financial Modeling
- Enterprise Software
- Product Management
- Large Group Presentations
- Cross-Functional Team Leadership
- Saas and Cloud Computing
- Marketing Strategy
- Product Roadmap Creation
- P&L Management
- Team Growth and Development
- Deal Negotiations
- Strategic Planning
- Partnership Development
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