Andea Campbell

About Andea Campbell

Andea Campbell leads global measurement strategy for Strategic Accounts at LinkedIn Marketing Solutions—the organization\'s largest accounts by revenue. She was hired in 2020 to build the Measurement Analytics Partners (MAP) team from the ground up, the client-facing arm of media measurement at LinkedIn helping advertisers of all sizes unlock customer value, ROI, and incremental growth across native and third‑party solutions. Prior to LinkedIn, Andea built her career across media owners and leading media and creative agencies, supporting Fortune brands including Citibank, Energizer, Campbell’s Soup Company, Spotify, and IKEA.Today, her remit has expanded in both scope and scale: she now leads measurement strategy and insights for LinkedIn\'s high value accounts while partnering closely with Sales, R&D (Product, Business Development, Engineering), Marketing, and Agency leaders across the organization. She is known for translating complex measurement and experimentation into practical frameworks and data‑driven insights that help the world\'s largest advertisers make smarter investment decisions and for building high‑performing teams that challenge the status & Advisory Interests: Andea is seeking board opportunities in AdTech, MarTech, data companies, AI-driven SaaS platforms, and travel & hospitality tech, where she can leverage her experience driving growth through analytics and strategic leadership. She is equally passionate about advisory roles with women-in-tech initiatives and industry organizations, believing that diverse perspectives at the board table make better decisions for Measurement, advertising strategy, AI tools & solutions, leadership, data-driven insights, market research, custom research, experimentation, syndicated research, new and emerging media, storytelling, Chief of Hearts

Experience

1. Global Director, Marketing Science & Technology

   Linkedin

   Jul 2025 — Present · New York, NY, US

Education

• Brooklyn Technical HS

  Social Science Research Major

• Brooklyn College

  BS, Business Management & Finance

Skills

• Sales Presentations
• Microsoft Excel
• Powerpoint
• Integrated Marketing
• Consumer Insights
• Competitive Analysis
• Advertising
• Analytics
• Digital Media
• Research
• Outdoor Advertising
• Online Research
• Mentoring
• Sales Support
• Marketing
• Internet Research
• Strategy
• Microsoft Office
• Management
• New Business Development
• Word
• Market Research
• Outlook
• Idea Generation
• Marketing Research
• Excel
• Business Development
• Leadership
• Advertising Sales
• Customer Insight
• Marketing Communications