Anda Druva Dankers
Sr. Category Director | Global Consumer Products & Merchandising Leader | Lifestyle, Performance & Sport Categories | P&L, GTM, Team Leadership
- Role
- Sr Category Director, Nikeskims, Nike Lifestyle, Running, Training, Acg & Jordan at JR286
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Anda Druva Dankers
Senior Category and Merchandising leader with 20+ years of experience building and scaling global consumer product businesses across lifestyle, performance, and sport.Proven track record of owning complex, multi-category portfolios from strategy through execution — including category vision, product creation, merchandising, go-to-market leadership, and long-term growth planning. Known for translating brand vision into commercially successful product strategies that drive scale, relevance, and profitability.Experienced leading global teams and cross-functional partners across Design, Development, Planning, Sourcing, and Marketing to deliver cohesive product assortments and marketplace impact. Trusted partner to senior leadership, with a leadership style grounded in clarity, collaboration, and talent development.Expertise includes: • Category & Portfolio Strategy (Global / Multi-Category) • Merchandising Leadership & Assortment Architecture • Long-Range Planning & Growth Strategy • Go-To-Market Strategy & Marketplace Execution • Consumer & Trend Insights • Cross-Functional Leadership (Design, Planning, Development) • Team Building, Coaching & Organizational Development
Experience
Sr Category Director, Nikeskims, Nike Lifestyle, Running, Training, Acg & Jordan
Oct 2017 — Present · Torrance, CA, US
Global category leader owning a multi-brand, multi-category portfolio across Lifestyle, Performance, and Sport, including NikeSKIMS.Own global category strategy and long-range vision across Nike, Jordan, and ACG portfolios, spanning multiple consumer segments and sport stylesLead end-to-end category and merchandising strategy, including assortment architecture, line planning, and go-to-market executionCategory lead for the NikeSKIMS partnership, contributing to early and ongoing partnership development, product execution, and marketplace alignmentDrive sustained growth through consumer-led insights, innovation, and marketplace optimization across global marketsPartner cross-functionally with Design, Development, Planning, Sourcing, and Marketing to deliver cohesive, scalable product stories and develop high-performing global teams
Education
Fashion Institute of Design & Merchandising
Associate of Arts (AA)
Lake Forest College
Bachelor of Liberal Arts
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