Anchit Chandra

About Anchit Chandra

With over 18 years of experience in sales and marketing across various industries, I am a growth-oriented and data-driven leader who thrives on delivering innovative solutions and creating customer value. As the Head Of Digital Marketing and CRM at Muthoot FinCorp, I am responsible for driving the digital marketing, platform revenue and growth for the fintech arm of Muthoot FinCorp Ltd, one of the largest NBFCs in India.My core competencies include new business development, key account management, vendor relations, category + P&L management, revenue maximisation, GTM for new products and digital marketing. I have successfully launched and scaled multiple businesses and categories in the automobiles, mobility, fintech, e-commerce, quick-commerce and ed-tech sectors, working with established MNCs, NBFCs and startups. Have also co-founded and led a data analytics platform for fleet operators, leveraging my domain expertise in the automotive industry. My mission is to leverage my diverse and rich experience to create value for customers, stakeholders and society by enabling phygital journeys and innovation reach.

Experience

1. Vice President Digital Marketing

   Muthoot FinCorp ONE

   May 2022 — Present · Bengaluru, IN

   Building growth fundamentals for the Digital Platform at Muthoot FinCorp Ltd.Working across Revenue management, Customer Acquisition and Retention, Cross sell, Brand Marketing, Performance Marketing, Product Marketing, Content, PR, Customer Loyalty, Data Science & Analytics and Customer Support.

Education

• 10Xer Club

  Marketing Accelerator

• National University of Singapore

  Customer Centric Solutions with Design Thinking & Innovation

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Engineering - BE, Intrumentation & Control

  2002 — 2006

• XLRI Jamshedpur

  Executive Certification Program, Digital Marketing

  2016 — 2016

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration - MBA, Marketing

  2006 — 2008

Skills

• Marketing Strategy
• Marketing
• Team Management
• Market Research
• Strategy
• Sales Operations
• Sales Management
• Crm
• Team Building
• Product Development
• Lead Generation
• Management
• Marketing Management
• Leadership
• Digital Marketing
• Training
• Store Management
• Vendor Management
• Vendor Relationships
• Retail Marketing
• Retail Design
• Multi-Channel Retail
• Market Planning
• Sales
• Recruiting
• Retail
• Negotiation
• Customer Retention
• Project Planning
• Competitive Analysis
• Business Development
• Business Strategy
• Key Account Management
• New Business Development
• Brand Management
• Business Planning
• E-Commerce
• Project Management
• Product Marketing
• Product Management