Anupam Chatterjee

Senior Manager Corporate Communications @Bharat Heavy Electricals Limited

New Delhi, IN

As Senior Manager, I lead BHEL’s corporate communication strategy, shaping the company’s public image and internal culture. I manage a dynamic team of five, driving initiatives across branding, media relations, internal communications, and digital engagement—including social media and the company’s online presence.I oversee the end-to-end management of high-impact projects such as annual reports, the corporate website, and the creative direction for major events, exhibitions, and AGMs. I ensure consistent messaging and visual identity across all advertising campaigns and brand-building activities.A core focus of my role is crafting compelling brand narratives and storytelling campaigns—both external and internal—that reinforce BHEL’s leadership in the industry. By integrating innovative communication strategies and visual storytelling, I help position BHEL as a forward-thinking, trusted brand in the power sector.All digital and social media campaigns, including content calendars, are conceptualized and executed entirely in-house by my team and me, resulting in zero additional cost to the company. We also produce high-quality films for manufacturing units, business sectors, and farewell events for top management—delivering superior content and creative treatment at no extra cost. This in-house approach has set new benchmarks for quality and efficiency in BHEL’s communications.I also lead branding initiatives for company collaborations, joint ventures, and MoUs, and play a key role in connecting brands for national initiatives. As a consultant to the Ministry of Heavy Industries’ social media team, I contribute strategic insights to enhance their digital presence.BHEL is the only PSU with a full-fledged in-house production team, which I established and lead—eliminating the need for external advertising agencies. This approach consistently delivers significant annual cost savings while elevating the quality and creativity of public sector communications.

Delhi College of Engineering

B.E., Polymer Science & Chemical Technology