Anchan Tynday
Driving Brand Growth and Performance with Creativity and Data Analytics.
- Role
- Marketing Manager at Luxottica
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anchan Tynday
A dynamic hybrid marketer with an extensive background in digital marketing, brand…
Experience
Marketing Manager
Aug 2021 — Present · New York, NY, US
Led digital marketing and performance marketing campaigns across email, SMS, retail, social media, e-commerce, and direct marketing initiatives, from developing creative briefs to post-launch performance tracking and optimization, to drive website traffic, leads, and sales. • Utilized web analytics and CRM systems to monitor and enhance campaign performance. Analyzed data to generate detailed reports, informing data-driven strategies that reinforced brand objectives and drove marketing success through informed decisions.• Leveraged segmentation and analytics to enhance engagement and exceed KPIs. • Streamlined processes to increase operational efficiency. • Championed brand consistency in content creation and creative excellence. • Fostered cross-functional collaborations, ensuring campaigns rode the wave of success.
Education
Triam Udom Suksa School
High School
Columbia Business School Executive Education
Executive Education
New York University
Digital Marketing Certificate
Chulalongkorn University
Bachelor of Arts - BA
Chulalongkorn University
Master of Arts - MA
Skills
- Strategic Planning
- Marketing Communications
- Online Advertising
- Email Marketing
- Product Marketing
- Social Media Marketing
- Microsoft Office
- Digital Marketing
- Management
- Crm
- Online Marketing
- Digital Strategy
- Marketing
- Integrated Marketing
- Strategy
- Brand Management
- Direct Marketing
- Marketing Strategy
- Cloud Computing
- Leadership
- Market Research
- Advertising
- Public Relations
- Social Media
- Business Strategy
- Project Management
- Account Management
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