Anchal Anand
Marketing Personnel with a passion for impacting consumer lifestyle positively
- Role
- Sr Manager at Tata Consumer Products
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Anchal Anand
Seasoned professional with 14 plus years of well-honed experience, with excellent understanding of business dynamics & Brand Building Knowledge. Certified New media and Digital Marketer. 1.A track record of managing teams for brand strategy & building Consumer Connect during 14 plus years of work life with multiple award winning campaigns to credit. Knack of impacting Brand Share and Brand effect. 3.Passionate about creating and fostering relationships.Strong analytical and Relationship Skills 4. Exposure across Media, Advertising, Financial Services and FMCG. Contact me at a••••••••@gmail.com
Experience
Sr Manager
Dec 2017 — Present · IN
Handled Tata Tea Premium the flagship brand of tea; a cr Portfolio with Sub Variants Nationally & it\'s repositioning • Responsible for Creating a focused Brand Plan to drive the growth. • Defend against New Launches of Competitors in Key Markets • Own the Creative Development & Brand Experience - Via TVCs & Video Content that impact Brand affinity & mind measures. • Develop strategic marketing programs and shopper communication to enhance Penetration and Reward Loyals • Optimum ROI and Media Efficiency- Handle the Brand Budget inclusive of Media & Advertising Expenses • Agency Liaison & supervision: Across creative, digital, media, research • Packaging: Manage packaging projects and ensuring compliance with guidelines Mentored 2 and Interns
Education
Lal Bahadur Shastri Institute of management
PGDM, Marketing
2000 — 2002
Indore Public School
Science with Maths
1997
Digital Vidya
CDMM-Certified Digital Marketing Master , Digital Marketing
2016 — 2017
Delhi University
Economics Hons, Economics
1997 — 2000
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