Anchal Raina
Aspiring Marketing Analyst | SQL, Python, Product Analytics and Machine Learning.
- Role
- Customer Relationship Management Specialist at PhonePe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anchal Raina
I am a CRM and Growth Marketing professional currently driving customer engagement and…
Experience
Customer Relationship Management Specialist
Nov 2024 — Present · Bengaluru, IN
As a CRM Specialist, I manage end-to-end marketing campaigns across multiple customer touchpoints, including push notifications, WhatsApp, SMS, in-app notifications, pop-ups, widgets, and dedicated spaces within the PhonePe application.My role involves: • Campaign Planning & Targeting: Identifying the right audience, deciding the right time, and selecting the most effective channel to deliver personalized messages. • Execution & Monitoring: Ensuring campaigns are delivered correctly (e.g, users receive push notifications) and tracking customer engagement and conversion. • Data Analysis & Optimization: Analyzing campaign performance to measure revenue impact, user engagement, and conversion rates, and then optimizing strategies to maximize results.In short, I oversee the entire lifecycle of CRM campaigns—from strategy to execution to performance analysis—to drive customer engagement and business growth.
Education
Scaler
Data Science and Machine Learning
JSPM's Bhivrabai sawant institute of technology and research
Bachelor of Engineering, Computer Engineering
2015 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.